Easy
Email
Checklist
for
D2C!
Get access to this easy-to-implement email checklist designed to increase your D2C store's revenue by at least 20%.
Trusted By India's Top D2C Founders
Rs 60 Lacs / Year
This is how much revenue an average eCommerce brand loses out on due to lack of an efficient email & retention system.
After auditing 125 businesses with revenue > Rs.30 lacs/ per month, we've found that 95% of eCommerce owners were losing Rs.6 lacs every single month.
A good email strategy will reduce dependency on retargeting ads.
A good email strategy will reduce the time it takes a user to make their first purchase (because of welcome flows + abandonment flows), effectively reducing your new user acquisition cost on ads.
D2C Brands generate 15% more new orders after doing email, compared to before using the Easy Email Bootcamp.
Generate 20-30% more repeat orders than before, after switching to
Easy Email Bootcamp.
Easy Email Checklist
Get an exact actionable guide with proven strategies that you can implement right now.
The Checklist enables you to:
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Boost your email marketing revenue to 30-40% of total sales.
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Implement proven strategies used by ₹1Cr/month e-commerce brands.
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Optimize 5 core email flows for maximum conversions and growth.
Get instant access to:
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182 actionable tasks across 6 key email marketing areas.
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85 Notion documents with templates & examples.
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12 Loom videos providing step-by-step implementation guidance.
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Access to our expert-led WhatsApp community.
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A curated list of 17 essential retention marketing tools.
30 Days Money back Guarantee!
We're so confident of the value our email checklist will add, that we're giving you a 30 day money back guarantee. No questions asked.
What's
Inside!
Email setup & list growth.
37 action items to optimize your account.
37 action items to optimize your account.
Core flow strategies
79 tactics for welcome series, Abandoned cart, and browse abandonment flow.
79 tactics for welcome series, Abandoned cart, and browse abandonment flow.
Campaign conversion boosters
30 strategies to maximize open rates, clicks, and sales.
30 strategies to maximize open rates, clicks, and sales.
Pop-up performance hacks
20 design & timing tricks for more sign-ups.
20 design & timing tricks for more sign-ups.
Mobile-first email design
16 practices for irresistible, responsive emails.
16 practices for irresistible, responsive emails.
Hear It Straight From Them
Porcellia has been with us from the start and we love how they have grown and evolved as a team. Huge shoutout to the team for the creative muscle they have demonstrated in helping us grow 20x in the past 2 years.
The team is extremely thoughtful and thorough in understanding founder needs and reconciling them with market needs. This clearly played out when our revenue hit 10x in the 2nd month itself.
Porcellia emphasized on setting our organic growth and retention systems from day 0, which is something most agencies don't even think of until the brand becomes more mature, saving us HUGE in opportunity costs.
Emails
today
need
to....
Boost AOV
Emails provide you with an opportunity for you to tell a story, which increases trust, subconsciously making a user pay you more money.
Grow LTV
When storytelling is integrated with sound technicals, your customers end up coming back to you again and again.
Increase CVR
For every 100 users that add to cart but DO NOT make a purchase, at least 12-15 of them can be converted using our framework.
Decrease CAC
Emails should be designed to support your ads and reduce friction for all first time buyers.
The best part of email!
It nudges your fence-sitters into making their first purchase.
It simultaneously reactivates dead users adding that revenue straight to your bottom line.
If done correctly, it's the most deadly, risk-free weapon in your marketing arsenal.
Meet Porcellia
Email experts for the 1% brands in eCommerce.
that's how many emails we've delivered just in 2022.
Different types of setups & flows we have tested!
that's how much added revenue we added for our clients.
Now, we've put all of our knowledge into this checklist... so you won't have to test anymore.
Meet
the
team!
Ritesh D. Ritelin
Founder & Growth Lead
Hiring, processes, systems and new innovation.
Sakshi Sainik
Marketing Lead
A master of direct response ads. Owns everything marketing.
Akshat Narula
Sr. Growth Manager
Responsible for making sure that you are growing profitably, always.
Ayush Param
Performance Lead
Owns end to end performance strategy and training.
Omkar Sangle
Head of Retention
The swiss-knife of Porcellia. Retention champ.
Ashwin Gogawale
Lead Media Buyer - Meta
Our senior most growth star. Owns everything Meta.
Vanshika Mishra
Sr. Growth Manager - Retention
She is the reason our average client retains 30%+ of their customers.
Aayush Kundnani
Head of Copy
Leads everything copy.Wrote this himself. Sometimes funny
Ayesha Punjabi
Head of Design
Creates designs that drives growth and brings the brand’s vision to life.
Manaal Patil
Sr. Copywriter
Copy and account management ninja.
Bhargav Gosavi
Sr. UI UX Designer & CRO Specialist
Responsible to boost Conversions rates & ensure flawless User Experience.
Yuvraj Mehta
Head of Growth
Dhanda-first growth strategist focused on what actually makes money, not vanity metrics.
Frequently
Asked
Questions!
Frequently
The Easy Email checklist is a comprehensive guide containing 182 actionable items across six categories: General Setup and tips, Core Flows and automation, Campaigns, Pop-ups, Design, and Apps. Each category has detailed instructions, best practices, and implementation tips. From setting up your email marketing platform to optimizing advanced automation flows, this guide covers everything you need to know to excel in e-commerce email marketing
Upon purchase, you'll receive immediate access to a digital copy of the Easy Email checklist in your email. It's delivered as a Google Sheet that you can copy and start using instantly. This format allows you to track your progress and customize the checklist to your specific needs. You can begin implementing strategies right away, making it easy to integrate the guide into your current workflow.
Even if you're already doing email marketing, the Easy Email checklist offers value. Our checklist provides 182 actionable points across automations, campaigns, pop-ups, and design. Most experienced marketers find 15-20 new strategies they hadn't considered. The structured approach ensures you're not missing any key tasks, helping refine your current process. Implementing just a few of these points often leads to noticeable improvements in email marketing performance.
The Easy Email checklist is designed for quick implementation and immediate impact. Most users can expect to implement the core strategies and see significant improvements within 30 days. This includes setting up essential flows, optimizing campaigns, and implementing basic segmentation.
You can expect to see open rates increase to 30% or higher, and click-through rates exceed 1%. Overall, it's common to see email marketing contribute 20-30% of additional total online revenue after fully implementing our strategies.
Yes, all buyers get access to our WhatsApp community, where you can get peer support and ask questions. For those who need more hands-on assistance, we offer the option to book strategy calls, purchase our email marketing boot camp, or purchase done-for-you services for an additional fee.
While we recommend Klaviyo for its advanced features, most strategies in the checklist can be adapted to other email marketing platforms. The checklist includes a curated list of 17 recommended apps for various aspects of email marketing, but these are optional enhancements, not requirements.
Absolutely! The Easy Email checklist is designed to be valuable for marketers at all levels. For beginners, we start with the basics of setting up your email marketing platform and creating essential flows. The checklist is structured to build your knowledge progressively, so you can start with foundational concepts and work your way up to more advanced strategies. We also provide plenty of examples and step-by-step instructions to ensure you can implement each strategy, regardless of your experience level.
The Core Flows & Automations section is the heart of the Easy Email Checklist, containing 79 actionable items. It covers setup and optimization for essential e-commerce email flows like Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, and Win-Back. For each flow, we provide detailed guidance on trigger events, timing, content strategy, and performance optimization.
Yes, we have implemented these strategies for D2C brands like The Cinnamon Kitchen, The Plated Project, Vara Life, SHASN, Manzuri, and many more brands…and generated over Rs 7 crore in email revenue in the past 2 years.
